Balmain
Store Front Design
Details
Skills
Art Direction
Year
2023
With each product launch, the platform evolved to meet the growing user base's needs for clarity and accessibility. Clear communication and ample resources became essential for improving user understanding and creating an engaging experience, enabling all users to navigate easily and make informed decisions.
As the platform grew, finding the right products for specific needs became challenging, especially for newcomers.
Assumption
Engaging education boosts customer
confidence in choosing the right vehicle.
Initial Research
Hero Header Update
The team initially tested a new hero header featuring an action shot of the vehicle, giving users a first-class glimpse of it's performance.
Interactive modules showcase vehicle features
Videos and articles offer in-depth information
Hero images and vehicle shots showcasing ATVs for all experience levels.
Search features help users quickly find the right vehicle
The hero header features a dynamic action shot of the vehicle in motion, showcasing its sleek design and powerful performance. This striking visual immerses users in the experience, igniting excitement and curiosity while encouraging them to explore further.
Step by Step User Guides
Each vehicle type comes with a collection of engaging articles that delve into essential features, must-have accessories, and diverse applications—from thrilling recreational outings to practical, work-related tasks. These insights help users uncover everything they need to know to get the most out of each vehicle.
Browse by category section for articles
The article category section lets users filter content by topics like recreational activities and riding tips for a personalized experience.
Date & topic-based article filter
Filter articles by date and engaging topics like fishing, recreation, and hunting.
3D models and rollovers improve the "Build" tool.
Interactive models for vehicle showcases
The interactive modules let users view the vehicle from all angles and learn about the base model specs.
Showcasing user-beneficial key features
Key features highlight the essential aspects included with each vehicle and their importance.
Vehicles filtering system
The comprehensive filtering system helps users, from beginners to experts, quickly find their ideal ATV by narrowing options based on performance, terrain, and features. This intuitive tool enables confident ATV selection suited to individual needs and lifestyles.
Final Results & Impact
Better-informed customers
Following the launch of the new solutions, customers reported a significant increase in their ability to learn about products specifically tailored to meet their individual needs.
This enhanced understanding improved their experience and deepened brand engagement, empowering them to make informed choices aligned with their preferences.
Business Impact
20%
Increase in user retention
User retention surged after updates improved the site's seamless, engaging, and personalized experience.
25%
User satisfaction and product learning increased
User satisfaction increased, along with greater confidence in product knowledge.
Self-Reflection & Learnings
Collaboration & Communication
During the digital revamp, I discovered how vital clear communication and collaboration with both team members and stakeholders are to a project’s success. Consistent coordination with developers also proved essential for efficiently implementing new designs.
Value of Iterations
The process emphasized an iterative approach and constant testing. I learned to continually test my design rationale, clarify my approach, and keep user feedback at the forefront throughout the design cycle.
Credits
Creative Direction
Dave Johannson
Maya Lunda
Motion Design
James Weider
Design
Mike Smith