Balmain
Store Front Design
A cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
My Role
A cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Skills
Art Direction
Year
2023
Collaborators
My Role
Interactive vehicle showcases
The interactive modules let users view the vehicle from all angles and learn about the base model specs.
Highlighting key user benefits
Key features highlight the essential aspects included with each vehicle and their importance.
The Challenge
Design an engaging product discovery experience
Our high-level goals were to:
1. Provide an engaging learning experience for our varied audience.
2. Create an environment that helps customers confidently choose their ideal vehicle.
Understanding the needs of diverse
users
Polaris Digital supports a diverse audience, from first-time powersports enthusiasts to seasoned experts. With users spanning various careers and lifestyles.
Who is our audience?
"My first ride was thrilling and left me eager for more. Now, I’m ready to find the ideal beginner vehicle to purchase."
Kayla, The Recreational User
Software Engineer
"I need a reliable, durable ATV that can handle the demands of daily farm life, while also providing leisure experience."
Joe, The Agricultural User
Farmer
"In challenging terrains, ATVs are essential for a well-equipped police force, aiding in rescue missions and more."
The ASPD Police Force
Rural Police Dept.
Rider Proficiency
Low
High
The Discovery
Early Insights from the Field
Key insights that shaped the product's design phase:
A range of experience levels
Diverse career backgrounds
The primary customers included individuals with varying levels of expertise, from novices to experts.
The primary customers included individuals with varying levels of expertise, from novices to experts.
Customers were eager to learn about vehicles and features useful for their rides.
Willingness to learn
Initial Research
Developing a header enhancement
01
Hypothesis
Engaging visuals and educational resources boost customer confidence and encourage users to explore further, helping them understand each product to make informed purchase decisions.
02
Full screen layout
Header header information
Call-to-action buttons
03
Research Findings: Visuals First
Deeper Insights
Survey findings
Before exploring the best learning methods for users, we conducted a demographic survey and background questions to uncover their profiles, motivations, and what drew them to the vehicles.
Respondents preferred visual and interactive features for learning about new or existing products.
Users strongly opposed lengthy, cumbersome learning methods, such as extensive user manuals—unless they had already purchased the product—or videos exceeding 30 minutes in length, especially when researching a vehicle. Instead, they favored concise, engaging formats that fit seamlessly into their decision-making process.
Interactive modules showcase vehicle features
Videos and articles offer in-depth information
Hero images and vehicle shots showcasing ATVs for all experience levels.
Search features help users quickly find the right vehicle
Vehicles filtering system
The comprehensive filtering system helps users, from beginners to experts, quickly find their ideal ATV by narrowing options based on performance, terrain, and features. This intuitive tool enables confident ATV selection suited to individual needs and lifestyles.
Final Results & Impact
Better-informed customers
Following the launch of the new solutions, customers reported a significant increase in their ability to learn about products specifically tailored to meet their individual needs.
This enhanced understanding improved their experience and deepened brand engagement, empowering them to make informed choices aligned with their preferences.
Business Impact
20%
Increase in user retention
User retention surged after updates improved the site's seamless, engaging, and personalized experience.
25%
User satisfaction and product learning increased
User satisfaction increased, along with greater confidence in product knowledge.
Self-Reflection & Learnings
Collaboration & Communication
During the digital revamp, I discovered how vital clear communication and collaboration with both team members and stakeholders are to a project’s success. Consistent coordination with developers also proved essential for efficiently implementing new designs.
Value of Iterations
The process emphasized an iterative approach and constant testing. I learned to continually test my design rationale, clarify my approach, and keep user feedback at the forefront throughout the design cycle.
A range of experience levels
A range of experience levels