Polestar

As Polaris introduced new products and services, the digital platform had to adapt to a growing user base. Clear communication and robust resources for newcomers were essential to improve user comprehension and experience.

My Role

Senior Product Designer

Senior Product Designer

skills

Digital Design

Digital Design

Development

Development

The Team

Solo designer, with guidance from the UX Director, 4 product designers, 7+ engineers.

Solo designer, with guidance from the UX Director, 4 product designers, 7+ engineers.

Timeline

Apr 2022 - Sep 2022

Problem

Problem

Understanding different user needs

Understanding different user needs

Kayla's Story

Software Engineer

"My first ATV ride was thrilling and left me wanting more. Now, I just need help choosing the right beginner vehicle."

Kayla's Story

Software Engineer

"My first ATV ride was thrilling and left me wanting more. Now, I just need help choosing the right beginner vehicle."

Kayla's Story

Software Engineer

"My first ATV ride was thrilling and left me wanting more. Now, I just need help choosing the right beginner vehicle."

Joe's Story

Farmer

"I need a reliable, durable ATV that can handle the demands of daily farm, while also providing a comfortable ride for leisure."

Joe's Story

Farmer

"I need a reliable, durable ATV that can handle the demands of daily farm, while also providing a comfortable ride for leisure."

Joe's Story

Farmer

"I need a reliable, durable ATV that can handle the demands of daily farm, while also providing a comfortable ride for leisure."

ASPD's Story

Police Force

"Living in diverse terrain, ATVs are essential for a fully equipped police force, aiding in rescue missions, and more."

ASPD's Story

Police Force

"Living in diverse terrain, ATVs are essential for a fully equipped police force, aiding in rescue missions, and more."

ASPD's Story

Police Force

"Living in diverse terrain, ATVs are essential for a fully equipped police force, aiding in rescue missions, and more."

Research

Research

Common pain points:

Unsure which vehicle model matches their experience level

Reading about a vehicle alone wasn't sufficient

Competition for attention between the vehicle image and the information

A Closer Look at the Research and Ideation Phase

A Closer Look at the Research and Ideation Phase

  • Usability Testing Session

    A prototype via Figma was created to test users with the current site, and

    learning the best ways most users learn about new products.

  • Helping happy people to launch faster and grow bigger

    My mission it to ethically help people to reach their goals and speed up the publishing workflow. From idea to execution, I provide them assets that erase the struggle between idea and launch.

  • Kayla's Story

    Recreational user

    "My first ATV ride with friends was exhilarating! I can't wait to do it again, but I'm unsure which vehicle is best for a beginner like me.

    Key characteristics

    Location: Denver, Co

    Age: 28

    Occupation: Software Engineer

    Kayla's Goals

    After her first ATV experience four months ago, Kayla, an avid adventurer, is eager to buy one. A thrilling ride on a Polaris ATV in Montana fueled her interest, and despite initial concerns, she found it easy to handle. Now back in Colorado, Kayla is exploring beginner-friendly ATVs and plans to buy two within 6-8 months. She's also seeking expert advice on safety gear like helmets.

    Reason for riding

    Leisure Moderate Business

    Rider Confidence

    Low High

    Rider Experience

    0 1 2 3 4 5 6 7 8 9 10

    • A cost effective, easy to use vehicle with no extra bells and whistles.

    Motivations
    Kayla's Goals
    • Only rode an ATV a few times.

    • New to ATVs and wants to build confidence in riding.

    • She only wants to ride leisurely on her land.

    • Wants to use the vehicle solely for recreational use with family/friends.

    • A cost effective, easy to use vehicle with no extra bells and whistles.

    • Wants a vehicle that's straight-forward and easy to use.

Common pain points:

Solution

Solution

Vehicle features shown via interactive modules.

Videos and articles provide more in-depth information.

Hero images and vehicle shots showcasing ATVs for all experience levels.

Search features help users quickly find the right vehicle.

Hero header introduction with interactive learning features

Hero header introduction with interactive learning features

Interactive modules to showcase vehicles

The interactive modules allow users to view every side of the vehicle, along with learning about the base model specs installed on all vehicles.

Highlighting key features useful to the user

Key features allow users to view the top features that are included and why they are important to each vehicle.

Filters and search features that help users find the right vehicle

Filters and search features that help users find the right vehicle

Interactive modules to showcase vehicles

The interactive modules allow users to view every side of the vehicle, along with learning about the base model specs installed on all vehicles.

Highlighting key features useful to the user

The filtering system lets users target vehicles by brand, seating capacity, usage, color, and more to quickly find the perfect match.

Investor-Ready Pitch Decks

Navigate your financial landscape effortlessly with our meticulously designed templates, offering a clear and organized view of your business's financial health.

Goal-Oriented Task Management

Streamline your tasks and projects with goal-oriented task management. Break down larger objectives into manageable tasks, track progress, and ensure that every team member is aligned with the overarching goals.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Problem

Understanding different user needs

Polaris serves a diverse range of users, from

beginners to experts, across various career paths.

Problem

Credits

Creative Direction

Dave Johannson
Maya Lunda

Creative Direction

Dave Johannson
Maya Lunda

Creative Direction

Dave Johannson
Maya Lunda

Motion Design

James Weider

Motion Design

James Weider

Motion Design

James Weider

Design

Mike Smith

Design

Mike Smith

Design

Mike Smith