NAPA Prolink
Auto Replenishment Solutions
Details
Skills
Product design
Stakeholder management
Interactive prototyping
Year
With each product launch, the platform evolved to meet the growing user base's needs for clarity and accessibility. Clear communication and ample resources became essential for improving user understanding and creating an engaging experience, enabling all users to navigate easily and make informed decisions.
As the platform grew, finding the right products for specific needs became challenging, especially for newcomers.
What is NAPA's ProLink Platform?
A B2B platform for complete parts and shop solutions.
A B2B auto shop platform delivering complete solutions for professionals, including inventory management, shop training, service facility support, technician tools, reordering, and more.
The Challenge
Modernizing a B2B interface
Our goal was to modernize an outdated platform with a streamlined, user-friendly interface that met UX standards and supported user goals. After a decade without updates, we aimed to create a competitive design that rivaled the platform's top three competitors.
Project goal
Redesign the platform with a modern, user-friendly interface, streamline functionality for greater efficiency, and update features to stay competitive with top market rivals.
Insights into our current and future users
With extensive user research already conducted, we identified that Prolink users predominantly fall into two main categories, each with distinct needs and behaviors that shaped the platform's design and functionality priorities.
The user base largely comprised an older demographic familiar with the platform, prioritizing ease of use and familiarity. Their preferences guided the redesign to ensure a smooth transition.
New users appreciated the features but expected a more polished experience, including better responsiveness and an upgraded UI.
More on design & display
Design Kickoff
A Competitive Outlook
Before starting the design phase, we documented the current IA and compared it to key competitors. This process raised questions such as:
Redesign the platform with a modern, user-friendly interface, streamline functionality for greater efficiency, and update features to stay competitive with top market rivals.
Credits
Creative Direction
Dave Johannson
Maya Lunda
Motion Design
James Weider
Design
Mike Smith
